The competition is fierce in the hospitality industry. With the fluctuation of consumer behavior and coming and going of trends, it’s tough for any boutique hotel to keep up. In spite of this, the solution to your business’ success is more straightforward than you might think.
When all your marketing efforts deliver the guests to your hotel, the key is to leave a lasting positive impact on them. This increases the chances of converting them to patrons and setting the momentum for word-of-mouth marketing to potential guests.
All that’s left is to discover how you can impress them.
Highlight Your Uniqueness
Even a boutique hotel needs something to set it apart. Whatever it is, considering it your main selling point. It’s something they should see in your online platform and look forward to experience on their visit.
Are your facilities installed with the latest technology? Electronic check-in terminals and motion-activated air conditioning are interactive features that guests will remember. It’s worth it to invest further in similar features that open new experiences they don’t often have in other hotels.
The same applies if your aesthetic is more biophilic. Let your guests enjoy a bit of nature from their walk to room to the hot shower they’ve been craving for. Spa-like bathrooms with modern shower cubicles are a luxury you can offer. Considering how crucial bathrooms are to any business’s image, you’ll want to give them something to enjoy and brag about.
Know Your Guests
You make the most of your competitive edge when you know your guests. What demographic do you cater to most? Evaluate your performance so far and make the necessary adjustments to serve the specific group of consumers your hotel attracts.
If you’re near a business district, you can expect that most of your guests are on a business trip. This makes internet connectivity and several power outlets necessary for them to have a seamless experience in your hotel.
Solo travelers, on the other hand, appreciate communal spaces with entertainment options. You can host weekly social events that market the local social scene. Wellness classes, too, are a big hit for those who tour on their own.
Customizing your services to specific demographics helps in building an excellent reputation for your hotel.
Prioritize Comfort and Convenience
Still, there’s no telling who will show up on your front desk looking to book a room. Maintaining the quality of your hotel’s essential services guarantees that your guests will have a pleasant experience.
This means making sure that all furniture in bedrooms and other amenities remain in top condition. Your workforce, from the manager to the security guards, needs to operate with a certain standard in mind. If you have to invest in their regular education to stay up to date with the advancements in the hospitality industry, do it. All the training and workshop you avail for them pays off when your guests enjoy the quality of service you provide from booking to check-out.
Persist Until You Find It
These guidelines alone won’t ensure that you’ll find the right mix of elements in your first try. It takes time, research, and well-planned efforts to find what works for your boutique hotel. Persist, and you’ll build a name for your boutique hotels that no guest will forget.
