The home improvement industry is lucrative, valuing $235 billion. However, just like any other business, you would have to do some work to benefit. Fortunately, there is so much you can do to expand your customer reach. You no longer have to rely only on family and friends to get the word out. With the help of the right technology, you can advertise your home improvement skills and benefit from the results the digital world can offer. When you’re successful, more people will happily hand their home improvements to pros like you. Here are some creative outlets to reach more people.
1. Take up the cost of sponsoring popular lifestyle segments
Many traditional and online programs have lifestyle segments that target a specific demographic. You can use that to your advantage and, more importantly, to gain brand awareness. Now more than ever, lifestyle-oriented programs need more original content to generate public interest. The more interest they generate, the more relevant they become to the audience. Having this knowledge and acting upon it can yield tremendous results.
Fortunately for you, lifestyle is a broad topic, and your line of business fits there. It would help if you decided whether to use traditional or digital lifestyle channels. The best decision that may work for you is to target both. However, the trick is to choose lifestyle programs with a significant following. The benefits will certainly outweigh the initial costs if you can afford the sponsorship package. On the other hand, if you are restricted by funds, you may try other feasible options. The exciting aspect of sponsoring popular lifestyle segments is that they immediately elevate your status as a brand. Moreover, at a time when homeowners are committing more to upgrades than moving out, you have an opportunity to boost your business.
2. Run social media commercials
Social media advertising continues to gain traction among all age groups. Generally, public interest is determined by the type of product or service being advertised. Additionally, the fact that you can create your own commercial and post it on a social media platform makes it all the more attractive. The downside is that a free post only has limited reach. However, if it’s a paid post, you are assured of a wider demographic reach, which is good for your home improvement business. Even with a paid ad post, you still enjoy some flexibility. For instance, paid posts offer clients like yourself a minimum daily budget. This helps in planning your advertising costs.
When you go with social media, remember that your ad should make a point in as little as one minute. A long commercial will likely create customer apathy for your home improvement business. This is why the content must be targeted and concise. TikTok, in particular, is an excellent platform to help you do this. This platform has devised an ad strategy to capture users’ attention in one minute. This is how TikTok is changing marketing and advertising in the digital world. In 2020, the Spiceworks website reported that home renovations and improvements recorded the highest engagement on TikTok. It would be great to try it out for your business.
3. Build a home improvement website
In a recent ranking of performing home improvement websites, Iowes.com, hgtv and houzz.com got placed in the top five. The question is, how did they get there, and what did they do right? A professional home improvement website relies on authentic content, user satisfaction and excellent branding.
You can do the same for your website and ensure that users leave your page happy with the experience. With high-definition photography, excellent narration, and professional home improvement before and after videos, you can establish yourself as an authority in the sector and a force to be reckoned with.
